Seasons Hardwood Flooring, Canadian Made!

My name is Kevin Owen owner of Owen Flooring in Chatham-Kent Ontario. I started out as a hardwood flooring installer in 2004 working with a local home builder in the area. I have installed the absolute best hardwood flooring products as well as some of the worst quality products on the market over the last 10 years. When my wife Stephanie and I opened our store in 2012, we decided at that time  that we would only install the absolute best quality products that we know and trust. I met Kerry Watson the representative of Seasons Flooring in the spring of 2012 after installing his flooring for a client in London On.

Seasons NorthPlank Nat. Birch

Kerry introduced me to three lines of Seasons Flooring all with the very durable Husky Coat Plus finish patented by Seasons Flooring. Husky Coat Plus has a 35 year residential warranty, in fact this finish is so strong that even scrubbing it with a 000 steel wool will not scratch it and is 10 times more durable than a polyurethane applied finish. This finish also has an exclusive stain guard incorporated into the top layer of finish, in fact this layer is so stain resistant, it will even resist stains from an indelible marker and iodine. This Husky Coat Finish also offers a much higher UV resistance than most competitive brands. Husky Coat is also resistant to bacteria which might breed and grow in competitive flooring brands.


The first line that was introduced to me was called NorthPlank. NorthPlank is a 3/4 inch solid wood line that is available at value price of $3.99sf-$6.29sf depending on species and board width. NorthPlank is available in Red Oak, Maple & Birch and board width of 2.25, 3.25, 4 & 5 inch and is available in 5 different colours on every species. With NorthPlank you might see board lengths up to 7.25 feet long and I might add this is tremendously long for a solid wood product! To me NorthPlank is the true look of wood with lots of variation showing all the true grain and mineral marks that wood has to offer.

Seasons S&B Maple colour Linen

The next line introduced was the Seasons Select and Better Line. The select and Better Line is still finished with the high quality Husky Coat Finish Plus. This line has the same long board lengths as NorthPlank as well as the same three species available with Oak, Maple & Birch, however is available in many more colours including custom colours if requested. The Select and Better line has less variation for a more uniformed looking floor and retails for aprox $5.50 sf- $6.75 sf.

The third line introduced to me was the Winery Collection of Birch and Oak, this line is without a doubt my favourite line that Seasons has to offer and in fact could very well be my favourite line on the market today. This is a custom ordered floor, meaning your floor is your floor and there will not be another one like it, no matter how far you travel across the World. With eight colours on Birch and four colours on Oak and three different sizes available and even the option of mixing widths, if you are looking for a rustic floor, this might just be the one for you! The Winery Collection has the same Husky Coat Finish, however the people at

Seasons Winery Collection Chateau Lachute

seasons have lowered the gloss level, this simulates an oil rubbed finish with none of the disadvantages and it is called Oil FX. The Seasons Winery Collection is the most expensive line of hardwood flooring available from Seasons ranging from aprox $6.15 sf- $8.55 sf, however this is not unreasonable for the amount of work that goes into each and every custom flooring board.

Seasons International Display with
Winery in the background at
the  Owen Flooring showroom

Over the past three years with Seasons Flooring much has changed! In fact Seasons has released an engineered hardwood floor. The new engineered hardwood line is available with any of the oak and maple Seasons products and is always a special order, however it is still available and a very good product!  Seasons have also just released a Wire-brushed Oak product that is really a beauty, available in traditional wire-brushed look or the new International lines look with a black or white under coat. This product is difficult for me to describe because of just how unique is, however if this product line interests you, please contact me, because I would love to show it to you!

Like I said earlier in this post, I have seen high quality hardwood flooring products and I have seen low quality hardwood flooring products. Seasons Flooring is certainly a higher quality Canadian hardwood manufacturer that manages to sell their quality products at a very good price point. I would not hesitate to install this beautiful product in my home, in fact you might be seeing the Winery Collection on the floor at Owen Flooring very soon.